IMAGI-NATION {University}

Reimagining education through seven fundamental principles that challenge traditional learning.

1. DESIGNING WITH DEATH
2. ART AND IMAGINATION
3. IMPROV AND COLLABORATION
4. UNLIKELY CONNECTIONS
5. NON-HUMAN KNOWLEDGE
6. WATER SHAREHOLDERS
7. TOOLS

We design with death as a natural principle, understanding that all things must end to create space for renewal.

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Cogs

AIME launched worldwide with a unique film crafted by creative partner, M&C Saatchi Sydney and directed by Academy Award winning director Laurent Witz and his team at ZEILT productions. The launch film was a year in the making and illustrates the unfair system our world is built upon. The story is set in a giant machine city. The film showcases how the city is designed to favour some, while others become workers in its forgotten engine. The hero of the film realises this unfairness, acts upon this realisation and empowers change.

Death

Death must be understood as a natural design principle rather than through human trauma. It allows us to move forward, gets us out of culture, and helps us understand we are in relation to everything else. Death serves as a systems design opportunity that releases us from competition and allows orientation with everyone.

Art

Centred on the Gallery as a key practice, art enables us to move energy through painting. It creates a process of feelings moving, crucially linked to empathy and mobility. The core challenge is embracing the mindset "I am an artist" - moving beyond ego and status to access true creative capacity.

Improv

Built around four key elements: Big Story, Ko-Lab, Ko-context, and Ko-create. Trust that the intention is not here to hurt you, allowing space for response, collaboration, and connection. Through these structured approaches, we build bridges between people and ideas.

Unlikely Connections

Based on three core elements: Imagination, UNC×5, and Marginal Intelligence. Intelligence is always beyond the margins of your existing viewpoint. Don't know what you'll know next - grow your intelligence with someone or something you don't know. Must be able to meet you 50/50, valued independently/bring together.

Non human knowledge

Organised through two key approaches: Professors and Nature IP. Humans cannot own knowledge - if we do, we get corrupted and sick. Intelligence has to be given to non-human creatures. Embedding stories that are beyond us, professors act as neutral visualisations of faculties.

Water

Focused on going underwater each year, not sitting at the table. This practice fundamentally reorients our relationship to knowledge and hierarchy through direct engagement with water as a life force.

Tools

Must be free, accessible, experimental and imagination-first. Tools have ventures to be healthy - they're not about ownership or profit but about stimulating positive change and enabling shared knowledge systems.

Learn more about the website page updates and our 'always drafting methodology.
Professor Hope