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Content Starts ReclAIMEd

The ReclAIMEd program by AIME Mentoring is an initiative offering a solution to re-imagine and re-solve waste in the fashion industry, while at the same time, raising funds to lift kids out of inequality. The program was launched with the Australian Fashion Council (AFC) in 2022.

Around 85% of all textiles are thrown away, and incinerated or landfilled. Globally, an estimated 92 million tonnes of textile waste is created each year and the equivalent to a rubbish truck full of clothes ends up in landfill every second.

More than USD 500 billion of value is lost every year due to clothing underutilization and the lack of recycling. We believe brands can be part of the solution.


1 ReclAIME your dead-stock and waste.
2 Educate and uplift marginalised kids in need.
3 Step up your circularity initiatives.
4 Align with an Indigenous-owned charity.
5 Enhance your brands sustainability message.

Check out our full ReclAIMEd site here.