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Content Starts Joy Corp

A joyous welcome to you all!

Maybe you landed on this page after seeing the AIME team in action, reading some of our texts, watching Imagination {TV} or perhaps someone directed you here after a conversation or maybe (our favourite) you were on a magical journey through the website and you wondered…what is Joy Corp?

Well, strap yourself in and if you do one thing today, make it signing up your organisation to one day become a Joy Corp.

Designing, developing and implementing Joy Corp is AIME’s gift to the world – it is a gift in the form of knowledge and tools that can help organisations to repattern the networks that create the global economics we participate in today.

At AIME we are ‘always drafting’ and so we encourage you not to enter the house with an eye for perfection, but instead to embrace the process of emergence. The journey you are embarking on is a deep dive into the ever emerging AIME organisational structure and the system levers that we believe can create the spark of the big story needed that one day will see all of our future descendants inherit a world that is no longer in pain, a world where humanity has begun the journey back to our role as custodians of the planet.

In the next 50 years, we see a world where we have designed solutions to the rising sea levels, found pathways for agricultural and housing solutions that are in sync with our natural habitat, and extinction events serve as cautionary tales instead of news headlines.

Corporations that engage in Joy Corp will;

    • Increase employee satisfaction, engagement, joy & retention 

    • Develop a strong & unique talent pipeline that builds greater diversity into leadership 

    • Increase the strength of equity & diversity initiatives 

    • Establish frameworks that tap into wisdom from outside the margins in order to develop more robust & positive business strategy 

    • Improve on social and environmental success metrics through creating stronger relations with community & nature 

    • Develop an emergent, iterative & organisational auditing tool

What is Joy Corp?

Launched in 2022, Joy Corp is an accreditation framework and a pathway for corporations to become more relationally healthy to people & the planet. Built upon Indigenous knowledge systems, Joy Corp is structured around seven areas of systemic impact that drive corporations to move beyond basic social and environmental responsibility towards playing a positive role within an interconnected ecosystem. 

The 7 systemic levers of the Joy Corp model are: 


Mentors as the ultimate citizens mapping a network for all with knowledge shared not knowledge kept


Intelligence from outside the margins centred with unlikely connections


Kindness as our stimulus for relational health


Nature as our source of intelligence for planetary health


Joy as the impact measurement for relational wealth



As the pathway for relational progress to unfold

Regeneration / Intentional Death

For the long, future health of the network – all in relation

A note from AIME's Founder & CEO about why we need Joy Corp

To shift the way the world works, we have to shift what we measure, where we value intelligence from, and how we map the impact. Relational-based economics, built on the intelligence of long patterns of human life, where we give give into networks, and receive receive, where we build our network patterns where everything is interlinked, where nature is centred in its source of intelligence as the birth of us and the place where we, as a species, will most likely end up returning to with 6 billion years of life left on this rock. With this context we must ask, does the $ on the financial ledger, the debt mindset of life, the reductive individual empire building of organisations, serve a life of abundance for human beings in relation to each other and the 7 million other species we share Earth with? 

After 20 years of patterning networks between those inside and outside the margins, we know that the $ doesn’t value relations, it doesn’t measure joy, or kindness, it is driven by a system that encourages secrets to be kept, not knowledge shared openly by mentors, it doesn’t look at death as a natural phenomenon of systemic health and regeneration, it encourages competition not peace, it forces us to hide in our camps and affirm our biases, politically dividing and conquering with a fear of the other which affirms what we know, and who we know, decreasing our greatest process of intelligence – imagination – instead of building rich regenerative networks via unlikely connections with other human beings, other knowledge, other species, and in doing so activating a networked, regenerative, imaginative intelligence. 

We as a species are not sick, the networks are. We have inherited networks that, by intention, excluded nature and most human beings. Now, outside the margins, with those people whose systems have been previously devalued, we are learning and understanding that Indigenous knowledge systems processes as one example showcase a much healthier relational economic roadmap for us as species, with intelligence labs lasting beyond 60,000 years, this model of societal mapping is the way forward, the intelligence from outside the margins must be mapped to the centre of our design frame – and mapped asap if we have a chance to save human life on earth and reclaim our natural role as a custodial species. 

Welcome to the chance to work towards being a part of the network regeneration by working towards being accredited as a Joy Corp.

Watch the IN{Labs} Episode