LAUNCH – AIME – This Hoodie Pays Rent

Redfern, Australia, 8 April 2020 – Global mentoring powerhouse AIME has launched THIS HOODIE PAYS RENT, a social enterprise initiative to help alleviate income shortfalls for people struggling to pay their rent.

Across Australia, more than 710,000 households were struggling to pay rent, and 2.65 million low income and casual renters were at risk of default before the COVID-19 crisis. Now, with an estimated 1.13 million people likely to lose their jobs due to the pandemic in Australia alone, and 25 million people worldwide, the situation is set to get worse for families everywhere.

AIME will be helping people to keep a roof over their head by splitting profits from sales of its most successful fundraising product, the AIME Hoodie, with those struggling to get by.

The concept is simple:

AIME has made a new hoodie and 50% of the profits will go to people having difficulty paying their rent. Anyone struggling to find money for rent has been invited to apply to become a Hoodie Connector. They will receive a referral link that they can share with whomever they like. For every hoodie sold using their referral link, the Hoodie Connectors will receive $30. The money will be deposited into Hoodie Connectors’ accounts every two weeks.

This Hoodie Pays Rent is in line with AIME’s philosophy of being mentors for a fairer world. A world Ecological Economics Researcher Simon Mair describes a fairer world as having a global economy that is “more humane”, with “protection of life as the guiding principle”.