AIME Friends,

Today, AIME officially releases our new clothing line: RECLAIMED and its first capsule collection No New Clothes.

RECLAIMED takes deadstock and gives it new life; enlivening these abandoned canvases with the creative works and stories of marginalised kids and artists from across the earth to inspire us all to work towards a fairer world.

Currently, hundreds of billions of dollars worth of clothing, deadstock, is thrown away, incinerated or sent to landfill, and only 5% of donated clothing makes it into charity stores. We want to bring back the dead (stock) and give it value as RECLAIMED!

AIME will still be making some new clothing and producing it as sustainably and ethically as possible. RECLAIMED lives within AIME Apparel, alongside the Hoodie and our Artist Tee’s.

We look forward to working in synergy with brands around the world to solve a challenge and RECLAIME the future.